Does Hope Spring Eternal Among Fans Despite MLB's $$ Woes?
As MLB studies ways to correct the current economic disparity that threatens the competitive future of the league, a new survey by THE DAILY measures what, if any, impact the lack of financial balance is having on MLB fans, and whether MLB is facing an erosion of its fan base by having mainly perennial top-spending franchises compete for World Series championships. The survey data taken in April of '01 by ESPN Sports Poll, a service of TNS Intersearch, is compared to similar data taken in February '00. The following lists resaults, broken down by MLB fans and avid MLB fans, and then by fans of teams that have reported payrolls in the top-, middle- and bottom-thirds of the league. All fans were asked the following:
"As you may or may not know, not all teams have the same amount of money to pay player salaries. How much does the amount of money that a team has to spend on players affect that team's ability to compete for the World Series championship?"
| MLB FANS | AVID MLB FANS | | '01 | '00 | '01 | '00 | | N=729 | N=479 | N=224 | N=157 | | Not at All | 4.9% | 3.7% | 6.3% | 1.9% | | Very Little | 5.4% | 8.2% | 7.1% | 9.4% | | Somewhat | 25.3% | 22.5% | 19.7% | 17.1% | | A Lot | 64.4% | 65.5% | 66.8% | 71.5% | | At Least A Little | 95.1% | 96.3% | 93.6% | 98.0% |
| PAYROLL IN
TOP-THIRD | PAYROLL IN
MIDDLE-THIRD | PAYROLL IN
BOTTOM-THIRD | | '01 | '00 | '01 | '00 | '01 | '00 | | N=404 | N=225 | N=143 | N=128 | N=104 | N=79 | | Not at All | 6.2% | 2.6% | 3.1% | 4.2% | 3.6% | 4.3% | | Very Little | 6.4% | 8.6% | 2.7% | 7.6% | 2.2% | 7.4% | | Somewhat | 24.6% | 22.9% | 24.0% | 19.8% | 23.5% | 21.7% | | A Lot | 62.8% | 65.9% | 70.2% | 68.4% | 70.7% | 66.5% | | At Least A Little | 93.8% | 97.4% | 96.9% | 95.8% | 96.4% | 95.7% |
Given the amount of money your favorite team has to pay player salaries, or your perception of what that amount is, does your favorite team have an equal opportunity to compete for the World Series championship?
| | MLB FANS | AVID MLB FANS | | '01 | '00 | '01 | '00 | | N=664 | N=426 | N=220 | N=150 | | YES | 79.3% | 79.6% | 79.1% | 84.1% | | NO | 20.7% | 20.4% | 20.9% | 15.9% |
| PAY ROLL IN
TOP-THIRD | PAY ROLL IN
MIDDLE-THIRD | PAY ROLL IN
BOTTOM-THIRD | | '01 | '00 | '01 | '00 | '01 | '00 | | N=400 | N=225 | N=143 | N=125 | N=102 | N=75 | | YES | 87.5% | 93.3% | 72.3% | 66.8% | 57.2% | 59.9% | | NO | 12.5% | 6.7% | 27.7% | 33.2% | 42.8% | 40.1% |
|
Related Stories By Company
|
Related Stories By Sport
|
World Series Ratings Up 39% Over '08
November 6, 2009 :
SportsBusiness Daily
Fox' World Series Clincher Up 40%
November 5, 2009 :
SportsBusiness Daily
Selig Says '09 Was MLB's Greatest Season
November 5, 2009 :
SportsBusiness Daily
Yankees Win Prompts Tributes To The Boss
November 5, 2009 :
SportsBusiness Daily
World Series Game Five Up 10% On Fox
November 4, 2009 :
SportsBusiness Daily
|
Marketing Execs Rank World Series Players
November 6, 2009 :
SportsBusiness Daily
Jamie McCourt Not Reinstated As CEO
November 6, 2009 :
SportsBusiness Daily
World Series Ratings Up 39% Over '08
November 6, 2009 :
SportsBusiness Daily
Stores Lacking Matsui World Series Gear
November 6, 2009 :
SportsBusiness Daily
Fox' World Series Clincher Up 40%
November 5, 2009 :
SportsBusiness Daily
|
|