Marketplace Round-Up
Frederick Bouchat, who won a copyright-infringement lawsuit against the Ravens and NFLP, claiming that he created the Ravens former logo, filed another suit last week in Baltimore Federal Court, seeking "any profits from retailers and other companies that 'have been adapting, displaying, reproducing, distributing, promoting and offering for sale to the public the infringing works on their products.'" More than 50 business are named as defendants (BLOOMBERG NEWS, 7/12)....Financial services group HSBC will "extend its role as principal sponsor" of Jaguar's Formula One team through the end of '04. The deal with Jaguar, a Ford subsidiary, is "understood to be costing HSBC more than" US$85M over the three-year extension. The deal comes "despite Jaguar having yet to win" an F1 race since it was formed two years ago "out of Ford's purchase of the former Stewart Grand Prix team" (FT.com, 7/11).
NAMES & FACES: Buick is "running a commercial trailer featuring Tiger Woods in 10,000 movie theaters" from July 10-August 6 (GOLFmail, 7/11)....N.Y.-based The Multicultural Group (TMG) has been named to head the global ad campaign for AquaClara's SerVen Rich, a new bottled water brand named for Serena, Venus and Richard Williams. TMG partner and Williams family business advisor LeLand Hardy, along with partners Jonathan Bates, Carl Banks, Wayne Smallwood and Brooke Beltran, will head the account (TMG)....The Minneapolis STAR TRIBUNE reports, "At some point in the evolution of Dave Winfield's bobblehead [to be given away at the July 22 Twins game], he was a whiter shade of brown."Twins Senior VP/Business Affairs Dave St. Peter: "When we design a bobblehead doll, we get a number of mock-ups made by the company. Yes, we did get some dolls back, and we might have had one you could say was Caucasian" (Minneapolis STAR TRIBUNE, 7/12).
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