SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
January 23, 1995
Print This Issue


 
MOST VIEWED STORIES
  1. People & Personalities
  2. Disney World Complex Gets ESPN Rebranding
  3. Tiger Not Among China's Most Popular
  4. Marketing Execs Rank World Series Players
  5. Media Notes
View the top 20 stories
 
Recent Issues
Olympics

NBC CASHING IN QUICKLY ON OLYMPIC AD SALES

     NBC is setting a "blistering sales pace" for its coverage of
the '96 Games, having already struck ad deals totalling about
$500M.  Agency sources say when NBC reached the $500M level for
Barcelona coverage, "the network had cut deals with about 100
sponsors."  With Atlanta, NBC has accomplished the same sales
level with "only about 20-plus advertisers" (COWLES BUSINESS
MEDIA, 1/20).
Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

ALSO IN THIS SECTION


Go To Law & Politics

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.