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Monday
January 23, 1995
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Sponsorships, Advertising & Marketing

L.A. GEAR TO HIT THE STREETS WITH HOCKEY GEAR

     L.A. Gear "will follow Nike into the booming street hockey
category by launching a line of street hockey sneakers and
apparel next year.  It isn't clear what L.A. Gear will do to
support the roll-out since the company is still finalizing
product design plans, and is now looking for a new VP-marketing,"
since Rob Apatoff announced his resignation to join U.S.
Healthcare (AD AGE, 1/23 issue).
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