HEINEKEN SIGNS ON AS USTA CORPORATE CHAMPION

     Heineken NV, the world's second largest brewer and a major
sponsor of the U.S. Open Tennis Championships for the past four
years, has expended its sponsorship with the United States Tennis
Association.  Heineken is now one of the USTA's Corporate
Champions, a select group of companies that provide significant
support to the USTA's mission to promote and develop the growth
of tennis in the U.S. on a recreational as well as a professional
level.  Heineken's Corporate Champion sponsorship is a multi-
million dollar sponsorship that will last through the year 2000.
In addition to the financial commitment, Heineken USA will
develop a marketing effort to support the sponsorship, including
ads and PR activities in the U.S. (USTA).

Print This Article