AND 1 SET TO LAUNCH COLLEGIATE LINE OF APPAREL
AND 1, the three year-old basketball apparel company. has
announced it is entering the licensed apparel business with its
own collegiate line, due in retail stores for the holiday season.
Four schools have joined the AND 1 team: Georgetown, Michigan,
UNC and Kentucky. Each school's logo will be integrated with AND
1's "raceless and faceless" player icon, in a full line of
oversized basketball apparel including long-sleeve nylon tops
with hook-up mesh and nylon pants; a combination screen print
(The Player) and embroidery (school logo) heavyweight shoot-
around shirt, a "trash tee" with a slogan specific to each
school; and a brushed cotton hat. AND 1's Collegiate line will
be available with top retailers nationwide. Other AND 1 apparel
is available in more than 3,500 retail locations including Foot
Locker, Champs, Finish Line, FootAction, Just for Feet and
selected independent retailers (AND 1).
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