CHASER FOR THAT BOILERMAKER? PURDUE TO UNVEIL ADDED LOGOS

     Purdue Univ., with assistance from the Collegiate Licensing
Corp., has retained Sean Michael Edwards Design of New York and
will unveil a new series of logos Friday, April 26.  The current
"Boilermaker Special" -- a black and gold locomotive -- will
remain as the primary logo.  Bob Bernard, Purdue Athletic
Marketing Dir:  "Rather than replacing any of our current
familiar marks -- like Purdue Pete and the Boilermaker Special --
 we are adding a new series of logos that build on and enhance
the old ones" (CLC).

Print This Article