HE GETS BY WITH A LITTLE HELP FROM HIS FRIEND

          Cowboys QB Troy Aikman has helped WR Michael Irvin
     "land a new endorsement deal with Logo Athletic," according
     to Jean-Jacques Taylor of the DALLAS MORNING NEWS.  Terms
     and length of the deal have not been disclosed.  Irvin: "I
     view the Logo Athletic deal as a sign that some people are
     telling me they believe in people.  They're saying they
     believe things happen in life and things go wrong off the
     field but that some companies will still take a chance on
     you, and I truly appreciate it.  When things get better, you
     look back and see that first company that stepped back with
     you, and you'll remember them just like I remember Nike for
     sticking with me."  Logo Athletic VP/Marketing Eddie White
     said that Aikman, who is involved in the company's
     advertising and marketing, also has "personal friendships
     with several of the company's top officials."  White: "Troy
     Aikman means a lot to this company, and when he talks, we
     listen" (DALLAS MORNING NEWS, 7/25).

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