ALBERT BELLE HITS GRANDE SLAM WITH TACO BELL PARTNERSHIP

          White Sox OF Albert Belle has signed an endorsement
     deal with Taco Bell to promote the "Belle Card," which
     offers Taco Bell customers discounts on food products and
     also provides discounts with promo partners Ameritech
     Cellular and Paging and The Musicland Group.  The promo is
     being supported by radio and POS and will continue through
     the end of the MLB season at 150 participating Taco Bells in
     the Chicago market.  The company will also contribute $150
     to the Boys' and Girls' Club of Chicago for each home run
     hit by Belle this season (Taco Bell).
          CAL'S KIDS: Chevrolet is marking the second anniversary
     of its partnership with Cal Ripken Jr. by presenting the
     first Chevy Trucks/Cal Ripken Youth Baseball Clinics.  One
     clinic was held Tuesday in Arlington, TX, with a second to
     be held August 9 in Anaheim, CA.  Ripken and his father, Cal
     Ripken Sr., provide instruction to 10-15 year-old Babe Ruth
     League players, who are chosen to participate based on
     athletic and academic performance (Chevrolet). 

Print This Article