THE DEAL HUNTER: NIKE APOLOGIZES, PULLS AD AFTER CRITICISM

          Nike has "pulled" a print ad which appeared in Outside
     magazine, Outside's Buyers Guide and Backpacker, "that
     portrayed hunters as dangerous," according to Tom Stienstra
     of the S.F. EXAMINER.  Author James Swan recently wrote a
     letter to Nike protesting the ad that read: "You could get
     mauled by a bear and die.  You could get bit by a snake and
     die.  You could fall off a cliff and die.  You could get
     gored by bison and die.  You could get shot by a hunter and
     die.  You could get attacked by fire ants and die.  Or, you
     could stay home on the couch, eat potato chips and die ...
     Just Do It."  Upon receiving Swan's letter last week, Nike
     VP/Corporate Communications Kirk Stewart issued a formal
     apology and wrote, "First, let me say that the last thing we
     intended was to offend anyone" (S.F. EXAMINER, 6/21).

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