REEBOK TAKES FIGHT AGAINST OPPRESSION TO THE HIGHEST COURT

          Reebok "has a new copy writer for its sneaker ads --
     the late William O. Douglas, a former US Supreme Court
     justice known for his defense of individual liberties,"
     according to Chris Reidy of the BOSTON GLOBE.  The voiceover
     for the new Reebok ad is taken from a speech Douglas wrote
     for a '76 bar association meeting in which he "warned young
     lawyers to remain vigilant against totalitarian threats,"
     and Douglas' words "seem to allude to Reebok's footwear
     rivals," which are portrayed "as fashion purveyors  of
     oppressive conformity in contrast to its emphasis on
     individuality, empowerment, and performance."  Reidy adds
     that the new Reebok spot, created by Berlin Cameron &
     Partners, NY, "is likely to be first encountered on movie
     screens rather" than on TV (BOSTON GLOBE, 7/10).   

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