IS SE RI ON HER WAY TO THE FRONT OF THE ENDORSEMENT PAK?

          Two months after Se Ri Pak signed with IMG, "talks are
     under way" for her to sign deals with Callaway and Maxfli,
     which would be "her first equipment endorsements," according
     to Doug Ferguson of the AP.  One industry source said that
     the "major hurdle" to a Callaway deal "will be what" the
     company "will get in return."  Of "major importance" to
     Callaway is its ability to "build" an ad campaign around
     Pak, "particularly in Asia, where Callaway does big
     business," and where Pak has Tiger Woods-like "appeal."  The
     source: "Without that, there's no point in a deal."  Another
     factor is whether Pak would wear a Callaway logo, as her
     primary sponsor Samsung "insists on having its name [on] her
     hat."  But Pak could "perhaps" carry a Callaway bag, and the
     company could "get the side of the hat or a shirt sleeve." 
     A source close to Maxfli said that a deal with Pak "could be
     announced within the month" (AP, 3/24). 

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