MLB ALL-STAR GAME NOTES: ALLSTATE TO USE AGENTS IN AD
IL-based Allstate debuts a new TV ad, which features
"about a dozen" of the company's "captive agents," on Fox's
broadcast of next Tuesday's MLB All-Star Game, according to
George Lazarus of the CHICAGO TRIBUNE. The spot, from Leo
Burnett, is part of a campaign that "will feature other
employees and agents" and will use the 45-year-old slogan,
"You're in Good Hands with Allstate" (CHICAGO TRIBUNE,
7/9)....Via its MLB tie, Century 21 will award a fan
$250,000 toward the purchase of a new home at the Century 21
All-Star Home Run Derby on July 12 in Boston. Two grand
prize winners will attend the event, and each will be
represented by one of the Home Run Derby's finalists. The
player who wins the contest will win the $250,000 for the
fan he represents (MLB)....ADWEEK's Lauren Wiley reports
that a "series of 43 huge, bright green ads touting Web
Street Securities will be posted throughout Boston's South
Station until the end of July to catch the eye" of visitors
"on their way" to the All-Star Game. TBWA/Chiat/Day, NY,
designed the posters (ADWEEK, 7/5 issue).
RAY OF LIGHT FOR SLAMMIN' SAMMY: PA-based Native
Eyewear formally announced its deal to create signature
sunglasses around Cubs RF Sammy Sosa. Sosa becomes Native's
first athlete endorser (Native Eyewear).
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