Crown Royal Expands Sponsorship Of Roush Fenway, Matt Kenseth
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Crown Royal To Sponsor Kenseth In 35 Of
38 Sprint Cup Races This Season |
Roush Fenway Racing Friday announced that Crown Royal has expanded to 35 the number of races in which it will be the primary sponsor of the No. 17 NASCAR Sprint Cup Series Ford driven by Matt Kenseth in '10. Also Friday, Crown Royal announced the latest iteration of its "Your Name Here" 400 contest. This year, fans will choose one of five U.S. armed service members to receive naming rights to the May 1 Sprint Cup Series race at Richmond Int'l Raceway (THE DAILY). In Charlotte, Jim Utter noted Crown Royal originally was expected to serve as Kenseth's primary sponsor for "just over half the season" (CHARLOTTE OBSERVER, 2/6).
LOST SPONSOR: The OBSERVER's Utter reported Phoenix Racing Owner James Finch and Kyle Busch Motorsports Owner Kyle Busch were "notified late Thursday Miccosukee Resort and Gaming had decided not to continue their NASCAR sponsorships in 2010." Finch "has been planning to field the No. 09 entry with driver Aric Almirola and a full-time Nationwide entry for James Buescher." Miccosukee was "also set to sponsor" Busch's No. 18 Camping World Truck Series entry. Finch said of Miccosukee's decision, "We had a contract, but our only recourse is to go in front of the tribal council and that's not a case I'm going to win" (CHARLOTTE OBSERVER, 2/6). Finch Friday said that he "still plans to run a full Nationwide Series schedule" with Buescher, but "whether he can run full Sprint Cup races with Aric Almirola is up in the air" (SCENEDAILY.com, 2/5).
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