Grizzlies Recent On-Court Success Boosting Interest, Ticket Sales
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Grizzlies' Recent On-Course Success
Helping Drive Season-Ticket Sales |
Grizzlies VP/Ticket Sales & Services Dennis O'Connor's staff more than two months into the NBA season has "found itself filling season tickets requests, at a prorated cost, for the remainder of the season," according to Marlon Morgan of the Memphis COMMERCIAL APPEAL. That is the "kind of excitement a red-hot Grizzlies team ... has generated." O'Connor: "We have sold more season tickets (so far) in January than we did all of December. Historically, we don't sell a lot of season tickets in-season. The last time we had a January like this was January 2004." The Grizzlies, who through Thursday were 17-17, "have put themselves in position to make another surprising run at the playoffs." That "has led to more bustle at the box office." Still, the Grizzlies rank last among the NBA's 30 teams in attendance, averaging 12,686 fans through their first 15 home games at FedExForum, and they "recognize that they still have work to do before that number increases dramatically." The team's season-ticket base has "eroded from a high of more than 11,000" when FedExForum opened in '04, to a figure the team "admits is well below that." But Grizzlies President of Business Operations Greg Campbell said that with the team going 9-4 in December, "its attendance rose 20[%] from November." The team drew 14,751 fans to their December 28 game against the Wizards, marking the "third-largest crowd of the season." The Grizzlies are now "in the midst of planning single-game promotions, as well as a plan where fans can create their own ticket packages ranging from four to 20 games at a discounted price" (Memphis COMMERCIAL APPEAL, 1/8).
PIQUING INTEREST: In Memphis, Geoff Calkins writes the Grizzlies are "beyond interesting" and are "hard to resist." The team has sold only "about 5,500 season-ticket equivalents this year," and one "nice winning burst can't repair all that damage." But if fans "see more of what they've been seeing the last few games, they might decide to come to a game down the road" (Memphis COMMERCIAL APPEAL, 1/8).
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