MEDIA NOTES
TV MONITOR: Last night's 10:00pm ET 60-minute edition
of FSN's "The Keith Olbermann Evening News" led with
Olbermann's account of the post-game celebration in the
Yankees locker room, followed by Broncos-Jets. The first
report on the Tour Championship was at 9:10 into the
broadcast. Last night's 11:00pm ET 30-minute edition of
CNN/SI's "Sports Tonight" led with Redskins-Cardinals,
followed by Colts-Bears. The first non-NFL report, at 7:48,
was the Tour Championship. Last night's 11:30pm ET 60-
minute edition of ESPN's "SportsCenter" led with Panthers-
Rams, followed by Chiefs-Raiders. The first non-NFL report,
at 12:59, was the Tour Championship (THE DAILY).
NOTES: Viacom announced Friday that it has agreed to
purchase Robert Johnson's BET for about $3B in stock and
debt. In DC, Christopher Stern reported that Viacom will
keep the net and its employees at their Northeast DC HQs
(WASHINGTON POST, 11/4). Viacom COO Mel Karmazin called the
acquisition a "strategically perfect fit" for Viacom
(NEWSDAY, 11/4). Among its sports assets, BET has a one-
year deal with the CBA for 18 regular and post-season games.
....A crowd of about 3,500 turned out Saturday at Oakland's
Henry J. Kaiser Center for a tour stop by syndicated radio
personality Jim Rome, "far short of the 5,800 capacity and
worlds away from the 15,000-plus" Rome has drawn in
Sacramento, Houston and Cleveland. Rome, on the turnout: "I
can be honest and say that I'm disappointed. ... I'm not
really sure why that was like that" (MERCURY NEWS, 11/5).
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