SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Thursday
November 5, 2009
Print This Issue


 
MOST VIEWED STORIES
  1. IMG World Congress: Sports Business Future
  2. 49ers Allegedly Cut Ties With GM McCloughan
  3. Longoria To Appear In National New Era Ad
  4. Jordan Commits To Bobcats, Charlotte
  5. What's The Future For Tiger's Brand?
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Sports Leagues, Movie Studios Continue To Build Ad Relationships

"Transformers" Director Michael Bay Poses With
Branded Car Before Start Of NASCAR Race
Sports leagues and their broadcast partners have "kept strong ties with Hollywood even as other sponsors and advertisers have cut back," and movies are getting "considerable play in stadiums and on television as movie studios look to advertise to the largest audience possible," according to Tim Lemke of the WASHINGTON TIMES. 20th Century Fox' upcoming film "Avatar" "got big play Sunday," as the trailer for the film was "shown to more than 80,000 people" on the HD videoboards inside Cowboys Stadium. Scenes from the movie also were "spliced with baseball highlights as part of Fox's introduction" to Sunday's World Series Game Four. The studios behind upcoming films, including "A Christmas Carol" (Disney), "Sherlock Holmes" (Warner Bros.) and "2012" (Columbia Pictures) all have "kicked up their late-season ad push during broadcasts of all the major sports." Paramount last month also promoted its DVD release of "Transformers: Revenge of the Fallen" by sponsoring two cars during the NASCAR Sprint Cup Banking 500 only from Bank of America at Lowe's Motor Speedway. When "factoring in the high viewership among men over 18, it's no wonder studios have sought to partner with sports leagues." IEG Sponsorship Report Senior Editor William Chipps said movie studios are "particularly drawn to the big, national type of sports properties that offer media exposure." Lemke notes connections between sports and movies "aren't new, but some ad campaigns have become more visible as other major industries have cut ad budgets." It "helps that sports broadcasters and studios often have the same parent companies." But sports leagues have been "just as aggressive as broadcasters in tying themselves to Hollywood." The NBA and studios have been "partnering for more than a decade and last spring struck deals to promote a new movie during each round of the playoffs" (WASHINGTON TIMES, 11/5).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.