USA TODAY'S MARTZKE SAYS ENOUGH OF THE "CHEESECAKE"

          Noting the appearance of CBS' college football sideline
     reporter Jill Arrington, who wore a "black tank top" during
     the VA Tech-Univ. of Miami game Saturday, and ABC's "MNF"
     sideline reporter Melissa Stark, USA TODAY's Rudy Martzke
     writes, "Why has cheesecake become vogue in NFL and college
     football telecasts?  The suggestive shots and clothing
     didn't start with Stark, who came to ABC with substantial
     reporting credentials at ESPN and HTS.  It started with
     ABC's moving camera showing a full body shot of Stark when
     she first appears on the ['MNF'] telecasts."  ABC Sports
     VP/Media Relations Mark Mandel defended the network's camera
     shots of Stark: "We have a lot of new cameras and angles
     throughout the telecast, not just on Melissa."  Martzke also
     noted the presence of Jillian Barberie on Fox: "What the
     networks should worry about is sending the wrong message to
     women who want to be accepted as serious sportscasters and
     reporters. Cut the cheesecake parade" (USA TODAY, 11/6). 
          JILLIAN'S: On "Fox NFL Sunday," James Brown introduced
     Barberie by saying, "Mrs. Brett Barberie, otherwise known as
     Jillian Barberie, is here with today's weather."  Brown, to
     Fox' Terry Bradshaw, "Why do you have the smile on your
     face, Terry?"  Bradshaw: "[This is] my favorite part of the
     show."  Barberie: "Thank you, T.B.  Watch how I don't behave
     myself just because my husband is visiting today." 
     Barberie, on weather patterns around the NFL cities: 
     "That's going to produce a very tight pressure gradient --
     calm down Terry" ("Fox NFL Sunday," Fox, 11/5).  
          NFL NOTES: In N.Y., Phil Mushnick wrote while NFL
     pregame shows have "become less filling and in bad taste,"
     CBS' "The NFL Today" on Sunday held "some promise of being
     adult-worthy" with Armen Keteyian's profile of Broncos LB
     Bill Romanowski.  Mushnick: "At last, a promising reason to
     watch an NFL pregame show.  Who knows?  This could start a
     trend" (N.Y. POST, 11/5)....In Richmond, Jerry Lindquist
     noted The Bonham Group survey which showed a majority of
     "MNF" viewers want Dennis Miller to return: "Mark it down:
     It will be a one-and-done season for ['MNF' analyst Dennis]
     Miller.  This is a failed experiment.  Nobody knows that
     better than Miller himself" (RICHMOND TIMES-DISPATCH, 11/6).

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