PGA Tour Reno-Tahoe Open Seeks Title Sponsor After RED Opts Out
By Jon Show, Staff Writer, SportsBusiness Journal
 |
RED Development Not Picking Up One-Year
Option To Title Sponsor '10 Reno-Tahoe Open |
The PGA Tour Reno-Tahoe Open is once again in the market for a naming-rights sponsor after RED Development opted not to pick up a one-year option to title sponsor the event in '10. The event the last two years had been called the Legends Reno-Tahoe Open after one of the company’s real estate ventures. A tournament official said organizers were hopeful a new sponsor or group of sponsors could be found. "It would be great to have a title sponsor," said tournament board member Jana Smoley. "If it’s a presenting sponsor, we’ll do that, and if it’s a blend or group of sponsors, we’ll do that." The tournament received $800,000 a year from RED Development. The event, backed by a group of local sponsors spending in the high-five to low-six figures annually, has only had a title sponsor in two of its 11 years. There are two other tournaments on the '10 schedule, released yesterday by the PGA Tour, that were previously reported as not having title sponsors -- the Bob Hope Classic and the Century Club of San Diego Invitational. The Reno-Tahoe Open had been played the same week as the WGC-Bridgestone Invitational, but will move to a new date in '10 opposite the British Open.
|
Related Stories By Company
|
Related Stories By Sport
|
Quail Hollow Named PGA Tour Best Event
November 19, 2009 :
SportsBusiness Daily
Michelle Wie's First Win Lifts LPGA
November 17, 2009 :
SportsBusiness Daily
Still No Sponsor For San Diego PGA Event
November 13, 2009 :
SportsBusiness Daily
Players Championship Free For Military
November 10, 2009 :
SportsBusiness Daily
PGA Tour Working To Grow Golf In China
November 9, 2009 :
SportsBusiness Daily
|
Legends Tour Trying To Spread Word Of League
November 20, 2009 :
SportsBusiness Daily
Wegmans Sponsoring '10 LPGA Championship
November 19, 2009 :
SportsBusiness Daily
Quail Hollow Named PGA Tour Best Event
November 19, 2009 :
SportsBusiness Daily
LPGA Looks To Brighter Days Ahead
November 18, 2009 :
SportsBusiness Daily
Michelle Wie's First Win Lifts LPGA
November 17, 2009 :
SportsBusiness Daily
|
|
