MARKETPLACE ROUND-UP
NAMES & FACES: As part of a campaign "to eliminate bias
and discrimination" in the St. Louis area, Rams OL Orlando
Pace, who is black, and OL Ryan Tucker, who is white, were
featured in an ad in the Rams game program yesterday that
read, "Team colors. The only colors that matter." The
Diversity Awareness Partnership is sponsored by the Rams,
the Rams Foundation, St. Louis 2004 and about 15 other
groups (ST. LOUIS POST-DISPATCH, 11/5)....While Frisby
Technologies has recently relocated its HQs from Long Island
to NC, the company is "still trying to keep" a presence in
the N.Y. area with Giants RB Tiki Barber as a spokesperson.
Barber is promoting the Roo, a personal hand heating system,
and will make an appearance on QVC on November 21 for the
product. Packers QB Brett Favre also endorses the Roo
(NEWSDAY, 11/6)....Panthers RW Pavel Bure, Penguins RW
Jaromir Jagr and Rangers C Mark Messier are filming TV spots
for ABC's NHL coverage today (SUN-SENTINEL, 11/5).
DEALS & DOLLARS: USA TODAY's Michael McCarthy reports
that A-B will run new "Whassup?!" ads during CBS' broadcast
of Super Bowl XXXV, during which the company has eight 30-
second spots (USA TODAY, 11/6)....Success Magazine Senior
Tennis Tour Exec Producer Henry Brehm said that a title
sponsor for the Richmond, VA, event "needs to be lined up"
by December 1 in order for the event to take place. Brehm
is "seeking a three-year commitment" from a company to
replace Trigon, the event's sponsor for the past four years.
Brehm said that the sponsor "definitely has to be a company
that has an interest in Richmond" (RICHMOND T-D, 11/5).
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