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Thursday
November 5, 2009
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Recent Issues
Sponsorships, Advertising & Marketing

Turner Selling Packages Of Its Many NBA Properties To Advertisers

Turner Pitching Its Expanded Packages As
Optimum Vehicle To Reach Young Men
Turner Sports is "selling a newly expanded package of multiplatform NBA games and content this season and pitching it as the optimum vehicle for reaching young men," according to Steve McClellan of ADWEEK. Turner's offering of NBA-related properties "spans TV, online and mobile and includes a weekly exclusive Thursday night game on TNT, a post-game wrap-up show, TNT OT, NBA.com, Yahoo Sports NBA and NBA Mobile, as well as subscription packages League Pass and League Pass Broadband" and NBA TV inventory. Advertisers can "cherry pick from the menu of channels and exposure windows to customize campaigns to fit particular needs." McClellan noted a "new print campaign and face-to-face meetings with major shops are on the agenda in the coming weeks to ensure the agency community gets the message," though advertisers already "on board so far include Hyundai, AutoTrader.com, T-Mobile, Gatorade and Sprite." Meanwhile, Turner Sports Exec VP/Ad Sales & Marketing Jon Diament said that the company is "pacing ahead of last season with sales so far, as the recession has eased a bit and top-tier sports properties remain in demand." Diament declined to discuss pricing, but sources said that Turner was "commanding single-digit percentage increases over last season and in some cases high-single digit gains" (ADWEEK.com, 11/2).

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