SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Friday
October 23, 2009
Print This Issue

Canada's Hockey Jersey For '10 Games Closing In On Record Sales

Controversy Over Logo May Have
Helped Canada's Jersey Sales

Canada's '10 Olympic hockey jersey is "closing in on record sales with over three months to go" until the '10 Vancouver Games, according to Donna Spencer of the CP. The jersey was "controversial because Hockey Canada spent weeks coming up with a new design" after the organization was told by the IOC that national logos "aren't allowed on uniforms at the Games." That "controversy may have helped sell the commercial version to the public as between" 115,000-120,000 jerseys have "moved off store racks since it was unveiled in Vancouver on Aug. 17." The '02 Olympic hockey jersey is the current best-seller, and Hockey Canada COO Scott Smith said, "We're very close to what was sold in its entirety around the 2002 Games in Salt Lake City. We're close to the $20[M] mark." Smith said that Hockey Canada receives a 10% royalty from the sales. VANOC takes 5% with the "rest going to the retailers, Nike and to the artists who helped create the distinctive Maple Leaf logo on the jersey's front." The red and white jerseys are "retailing for about $135 each across" Canada, and Smith said that there will be a "line of apparel designed to complement the jersey reaching stores Nov. 9." He added that the "suspense over the look of the jersey before it was released, plus the fact it will be worn only for these Games helped sell it" (CP, 10/22).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company

Related Stories By Sport

MSG Net To Air Hockey Game In 3D
March 19, 2010 : SportsBusiness Daily

Canucks-Oilers-Flames Partnership Stalls
March 19, 2010 : SportsBusiness Daily

Goren Confirms Fox Bidding For Olympics
March 18, 2010 : SportsBusiness Daily

Consol Energy Center On Track For Opening
March 17, 2010 : SportsBusiness Daily

Olympic Fans Tuned In For Vancouver
March 16, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.