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October 22, 2009
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Tony Parker Featured In London Fog Holiday Marketing Campaign

Parker (l), Longoria Parker To
Appear In London Fog Ads
Spurs G Tony Parker and his wife, actress Eva Longoria Parker, will appear in a holiday marketing campaign for London Fog. The multi-media campaign will debut in December issues of fashion and lifestyle magazines such as Elle, Marie Claire and Gotham, as well as on outdoor billboards and online (London Fog). In San Antonio, Michael Quintanilla reports this is the "first high-profile, high-fashion campaign the two have worked on together." Photos for the campaign were "shot last month in West Hollywood," and the couple in the pictures "snuggle and get cozy in London Fog outerwear and accessories." In one photo, Longoria Parker "seems to be wearing only a handbag as Tony's trench-coated arms strategically cover her." London Fog CMO Dari Marder said that the couple "were high on London Fog's wish-list." Marder said that the shoot was "so successful that London Fog is holding on to other photographs it plans to release in early spring, when the trench coat is expected to make the gotta-have-it list among fashionistas" (SAN ANTONIO EXPRESS-NEWS, 10/22).


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