MaxPreps.com Creates Mobile Site With Info On HS Football Teams
By Eric Fisher, Staff Writer, SportsBusiness Journal
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MaxPreps.com Creates New Mobile
Site For High School Football |
CBS-owned MaxPreps.com has created a new mobile site that will contain schedules, scores, rosters, standings, rankings, statistics and other information for more than 16,000 U.S. high school football teams, and extensive data for many other high school sports. The effort, carrying a launch sponsorship from the U.S. Air Force, builds upon sizable traffic growth from the online version of the destination, with the 1.8 million unique visitors reported in September by comScore Media Metrix representing 77% growth from September '08. Unlike some other high school sports sites that are targeted to students or recruiters, the MaxPreps.com mobile site will be aimed primarily at parents, boosters and other adults. "This is going to be sort of a game program model we're building," said MaxPreps.com President Andy Beal. "You go to a game, and there's not necessarily a lot of information at your disposal in the stands. So, in part, we're looking to fill that void, and have been buttressed by a large network of coaches that are reporting data back to us." The site will be free and accessible on any browser-enabled device, and contain functionality for users to submit scores for live games. MaxPreps earlier this year struck a deal with Sports Illustrated to become the new engine for that outlet's Faces In The Crowd feature.
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