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October 19, 2009
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Demand For Leafs Tickets Dip In Open Market As Team Struggles

Maple Leafs Tickets Being Sold For Less 
On Secondary-Ticketing Web Sites
Tickets for Maple Leafs home games at Air Canada Centre are being sold for “unprecedented low prices on the open market -- in what ticket brokers and resellers say is an early sign of a backlash against the club’s league-topping ticket prices and basement-dwelling performance,” according to Robert Cribb of the TORONTO STAR. For the “first time ticket sellers can remember, Leafs tickets with face values” of C$100-300 each are “routinely selling for as little as half that amount.” Secondary-ticketing Web site FanXchange Dir of Operations Shawn Brookes said, “In the past, they always said it didn’t matter what the Leafs produced on the ice because people will still pay top dollar. This is the first time I’ve seen customers finally getting fed up with these astronomical prices.” Experts said that the “availability of tickets at the box office, even for big games, is evidence Leaf Nation is hitting a wall.” ETorontoTickets.com President Eric Lange said, “This all goes back to March when the Leafs had the audacity to raise face-value prices. A lot of long-term season ticket holders contacted us and told us to sell their season tickets. … These are longtime season ticket holders saying, ‘I’ve had enough of the incompetence. Sell my tickets’” (TORONTO STAR, 10/17). The Maple Leafs are 0-6-1 through yesterday, making them one of two teams along with the Islanders still looking for their first victory this season (THE DAILY).

SKATING IN THE WRONG DIRECTION: In Montreal, Jack Todd wrote Maple Leafs President & GM Brian Burke’s work since joining the club last December has been a “crash landing.” After “several years during which the Toronto media beat the big Burke drum without mercy and the lobotomized faithful of Leafs Nation actually believed [Burke] could lead them to the promised land, it appears that he has put together a truly awful team” (Montreal GAZETTE, 10/17).


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