Bucks Stress Blue-Collar Work Ethic In Marketing Campaign
The Bucks' marketing push this season is "built largely around the blue-collar work ethic of the team" and coach Scott Skiles, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL. The team's "Work Hard and Play Hard" motto is "plain and simple, but direct." Bucks VP/Business Operations John Steinmiller: "We're using the next 30 days to ramp up renewals and season tickets. We're not at last year's numbers at all, but we hope we can meet them." Walker notes the Bucks have "tried to be accommodating to fans and corporate customers in difficult economic times." There are "more choices and options for season-ticket holders," who can "spread out their payments" this year. For sponsors, the team is "trying to provide extra value." The Bucks recently signed an agreement with Wendy's that "offers kids 14 years and younger free tickets to most Bucks home games during the first month of the season." Adults who purchase any Wendy's Combo Meal get a Kids Free voucher which, with the purchase of any $24, $29, $37 adult ticket, "can be redeemed for up to two kids' free tickets in the same seat location." A total of eight games are available. The partnership involves former NBAer Junior Bridgeman, whose company "oversees the operation of 163 Wendy's restaurants in five states." Also, the team this year is "bringing back its popular 'Click 'N Pick Plan,' which enables fans to create their own season-ticket package." Meanwhile, Walker notes the Bucks are "shopping the suites at the Bradley Center." Steinmiller "did not disclose specifics but said the team was working with clients to renew their suite lease" (MILWAUKEE JOURNAL SENTINEL, 10/13).
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