MLS Ends Deal With MLBAM, Brings League, Team Web Sites In-House
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MLS Plans To Unveil New Web Platform
In March, New Team Sites Will Follow |
MLS is "following in the footsteps of its more established brethren, bringing its Web site and team sites in-house after a six-year partnership" with MLBAM, according to Tripp Mickle of SPORTSBUSINESS JOURNAL. MLS "plans to unveil its new Web platform in March before the start of the 2010 season," and new team sites "will follow." The league "hopes to increase the revenue it generates for MLS online through the syndication of content and creation of new subscription products." MLS President Mark Abbott said that the "cost of bringing the sites in-house and developing the infrastructure to support them will be in the millions." Mickle notes immediate costs include "developing a technology platform to host and promote the sites, hiring an editorial staff to provide content for the site and hiring staff for a business unit to sell and market the sites." MLS "plans to hire a sales staff in November and an editorial staff in January." The league already has hired soccer blog Offside Rules Founder Shawn Francis to "serve in an editorial role and digital media consultancy Rocket Fuel to advise it during the transition." The decision to bring league and team sites in-house "followed a yearlong study and received approval" from the MLS BOG "during a late July meeting in Park City, Utah." Mickle notes teams were "informed of the decision over the last two weeks" (SPORTSBUSINESS JOURNAL, 10/5 issue).
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