Lampard, Henry Stars Of Pepsi Anti-Obesity Campaign In U.K.
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Lampard, Henry Fronting An Anti-Obesity
Campaign Launched By Pepsi In U.K. |
EPL club Chelsea MF Frank Lampard and La Liga club FC Barcelona F Thierry Henry "are to front an anti-obesity ad campaign launched by Pepsi" that ties in with the U.K. government's US$119.7M "marketing push to reduce the waistlines of the nation's children," according to Mark Sweney of the Manchester GUARDIAN. The multimillion-dollar national ad campaign, which was developed by ad agency AMV BBDO and media agency OMD, "aims to drive home the message that 'active parents make active kids'" and will run nationally in the U.K. "until December using posters, press, bus sides and digital advertising." The campaign was launched by Pepsi "under the banner Play4Life, which forms part of the government's wider anti-obesity campaign called Change4Life" (GUARDIAN.co.uk, 10/5). BRAND REPUBLIC's Darren Davidson notes Lampard and Henry as part of the campaign "appear in press, online and outdoor ads alongside the strapline 'Even the best finishers need someone to start them off'" (BRANDREPUBLIC.com, 10/5).
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