NBC Sports, Subway Reach Multi-Platform Marketing Partnership
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NBC Inks Multi-Platform
Deal With Subway |
By John Ourand, Staff Writer
NBC Sports signed Subway to a multi-platform deal covering the network’s NFL and NHL telecasts. Subway endorsers Michael Phelps and Jared Fogle will star in co-branded promo segments in Q4 '09 and Q1 '10. Terms of the deal have Subway operating as the presenting sponsor of NBC’s “Football Night In America” on Wild Card Saturday, January 10. Throughout the NFL season, Subway’s “Fresh Take” features will highlight specific football players during “SNF” broadcasts, and the brand will have a presence on NBC’s online effort “Sunday Night Football Extra.” Subway also will sponsor NHL Game of the Week intermission reports and will make a series of “Fresh Take” features available during the U.S. Figure Skating Championships. NBC Senior VP/Strategic Marketing, Promotions & Communications Mike McCarley said, “It’s a natural extension of our big event strategy, where friends and family and food go with big events."
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