TBS Has Sold 75% Available Ad Space For MLB Postseason Coverage
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A-B, BlackBerry, JPMorgan Chase,
Captain Morgan Have Signed With TBS |
TBS has sold 75% of available ad space for its MLB postseason coverage, "signing on a roster of clients that includes endemics" A-B InBev and JPMorgan Chase, returning sponsors BlackBerry and Captain Morgan and new advertiser Hass Avocado, according to Anthony Crupi of MEDIAWEEK. The buys extend through TBS' exclusive coverage of the Division Series and NLCS, and "include enhanced positioning and onscreen entitlements." A-B's Budweiser brand returns as presenting sponsor of the NLCS and "will be featured in a full-screen animation at the top of each NLCS telecast." The brand also will "pop up throughout each game in isolated lower-third billboards and virtual home-plate signage." BlackBerry will return for the second season as the presenting sponsor of TBS' postseason coverage. BlackBerry's buy includes a "custom 15-second promo featuring studio show co-host Ernie Johnson, which will run during each game of the four Division Series, as well as the NLCS." Crupi noted Turner's sellout levels are "about where they were a year ago." Turner Sports Exec VP/Ad Sales & Marketing Jon Diament: "We're pleasantly surprised with how well it's been pacing, given the overall economic picture. A lot of non-endemics have lined up, and that's taken some of the heat off of the auto category." Crupi reported Chase Card Services last week launched its "Ink" line, and as part of a "new national ad blitz, Chase will sponsor TBS' 'Game Break,' a studio call-back that follows the third and sixth inning of every game." Media buyers indicated that Turner is asking $70,000-80,000 for a 30-second spot in the ALDS and NLDS, and $120,000-150,000 "for time in the NLCS." Meanwhile, Fox has sold 80% of its available ad space for coverage of the ALCS and World Series, "getting strong support from official MLB sponsors" such as A-B, GM, Taco Bell, Gillette and PepsiCo (MEDIAWEEK.com, 9/28).
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