NASCAR Nationwide Series Seeing 8.3% Decline In TV Audience
The NASCAR Nationwide Series is averaging 2.031 million viewers through 27 telecasts across ABC, ESPN and ESPN2 this season, down 8.3% from 2.214 million viewers through the same point last season (26 races). ESPN2, which carries the majority of Nationwide Series races, is averaging 2.055 million viewers through 18 races, down 1.9% compared to 2.095 million viewers for 17 comparable races through the same point last season. ABC is averaging 2.271 million viewers for four races, down 23.3% from 2.962 million viewers for four races last year. ESPN's five races have averaged 1.743 million viewers, down 12.5% from 1.991 million viewers for the same number of races in '08 (THE DAILY).
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'09 NASCAR NATIONWIDE SERIES RATINGS, VIEWERSHIP
|
|
DATE
|
RACE
|
VENUE
|
NET
|
START
|
U.S.
|
CABLE
|
VIEWERS (000)
|
|
2/14
|
Camping World 300
|
Daytona
|
ESPN2
|
1:15pm
|
2.0
|
2.4
|
3,238
|
|
2/21
|
Stater Bros. 300 (a)
|
Auto Club
|
ESPN2
|
7:45pm
|
1.6
|
1.9
|
2,513
|
|
2/28
|
Sam's Town 300
|
Las Vegas
|
ESPN2
|
4:30pm
|
1.8
|
2.1
|
2,833
|
|
3/21
|
Scotts Turf
Builder 300 (b)
|
Bristol
|
ABC
|
2:30pm
|
1.7
|
--
|
2,324
|
|
4/4
|
O'Reilly 300 |
Texas |
ESPN2
|
3:00pm
|
1.2
|
1.4
|
1,863
|
|
4/11
|
Nationwide Series 300 (c) |
Nashville |
ESPN
|
4:00pm
|
1.1
|
1.3
|
1,540
|
|
4/17
|
Bashas'
Supermarket 200 |
Phoenix |
ESPN2
|
9:30pm
|
0.9
|
1.0
|
1,282
|
|
4/25
|
Aaron's 312 |
Talladega |
ABC
|
3:00pm
|
1.8
|
--
|
2,675
|
|
5/1
|
Lipton Tea 250 (d) |
Richmond |
ESPN2
|
7:30pm
|
1.1
|
1.2
|
1,554
|
|
5/8
|
Diamond Hill
Plywood 200 |
Darlington |
ESPN2
|
7:30pm
|
1.0
|
1.1
|
1,462
|
|
5/23
|
CarQuest Auto
Parts 300 |
Charlotte |
ESPN2
|
7:37pm
|
1.1
|
1.3
|
1722
|
|
5/30
|
Heluva Good 200 |
Dover |
ABC
|
2:28pm
|
1.6
|
--
|
2,233
|
|
6/6
|
Federated Auto
Parts 300 |
Nashville |
ESPN2
|
7:31pm
|
1.1
|
1.3
|
1,747
|
|
6/13
|
Meijer 300 |
Kentucky |
ESPN2
|
8:30pm
|
1.0
|
1.2
|
1,490
|
|
6/20
|
NorthernTool.com 250 (e) |
Milwaukee |
ESPN2
|
8:30pm
|
1.1
|
1.2
|
1,588
|
|
6/27
|
Camping World
RV Sales 200 |
New
Hampshire |
ABC
|
3:00pm
|
1.2
|
--
|
1,772
|
|
7/3
|
Subway Jalapeno
250 (f) |
Daytona |
ESPN
|
8:00pm
|
1.3
|
1.5
|
1,989
|
|
7/10
|
Dollar General 300 |
Chicagoland |
ESPN
|
8:00pm
|
1.1
|
1.3
|
1,720
|
|
7/18
|
Missouri-Illinois
Dodge Dealers 250 |
Gateway |
ESPN2
|
9:30pm
|
0.9
|
1.1
|
1,351
|
|
7/25
|
Kroger 200 |
O'Reilly |
ESPN
|
8:00pm
|
1.3
|
1.5
|
1,903
|
|
8/1
|
U.S. Cellular 250 (g) |
Iowa |
ESPN
|
4:30pm
|
1.1
|
1.3
|
1,641
|
|
8/8
|
Zippo 200
at The Glen |
Watkins
Glen |
ESPN2
|
3:00pm
|
1.3
|
1.5
|
1,756
|
|
8/15
|
Carfax 250 |
Michigan |
ESPN2
|
3:30pm
|
1.2
|
1.4
|
1,642
|
|
8/21
|
Food City 250 |
Bristol |
ESPN2
|
8:00pm
|
1.3
|
1.5
|
1,956
|
|
8/30
|
Napa Auto Parts 200 |
Circuit Gilles
Villneuve |
ESPN2
|
2:30pm
|
1.4
|
1.6
|
2,094
|
|
9/5
|
Degree V12 300 |
Atlanta |
ESPN2
|
7:00pm
|
1.2
|
1.4
|
2,052
|
|
9/11
|
Virginia 529 College Savings 250 (h) |
Richmond |
ESPN2
|
7:30pm
|
1.1
|
1.3
|
1,670
|
NOTES: (a) = Last year's race rained out on Saturday. Event aired on Monday following Sprint Cup event. (b) = Previously the Sharpie Mini 300. (c) = Previously the Pepsi 300. No naming-rights sponsor was found for the race this year. (d) = '08 race was simulcast on ESPN Classic and Speed due to Cavaliers-Wizards Game Six on ESPN2. Race was also re-aired on ESPN2, following the NBA game. (e) = Previously the Camping World RV Rental 250. (f) = Previously the Winn-Dixie 250. (g) = inaugural Nationwide race at Iowa Speedway. (h) = Previously the Emerson Radio 250, which was moved from a Friday night to Sunday night due to effects from Hurricane Hanna.
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