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September 24, 2009
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NBA Signs Deal To Put NBA TV, League Pass On Verizon FiOS

The NBA inked a multi-year deal with Verizon to have FiOS TV carry NBA TV and NBA League Pass. Both the HD and standard def versions of the league's cable channel will reside on Verizon's Extreme HD package, the same tier that houses ESPN HD and NFL Network HD. The NBA says the deal puts the channel on track to reach its distribution goal of 30 million homes by the start of the season. At the end of last season, the channel was in 12 million homes. Comcast and DirecTV during the offseason agreed to move it to better tiers, two deals that added more than 15 million subscribers. NBA officials would not say how many subscribers it is adding from the Verizon deal.


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