SBJ In-Depth: The Best In Sports Promotions

From bobbleheads and rally towels, to post-game concerts and T-shirts, teams rely on a variety of promotions to move the turnstiles. We’ll talk with teams to see how they go about selecting promotions and how they keep them fresh. We’ll also look at some of the more humorous ideas that have come out of the minor leagues, and we will present exclusive research to show the types of promotions that have given the biggest boosts to attendance. Publishing Date: October 19 Close: October 5 Materials Close: October 7.

For information on advertising, contact National Ad Director Julie Tuttle at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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