Patriots Taking Main Online Presence To Their Facebook Page
By Eric Fisher, Staff Writer, SportsBusiness Journal
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Patriots Making Facebook, Not Patriots.com,
Primary Online Venue For Fans |
The Patriots have struck a deal with N.Y.-based Buddy Media to rebuild their online social media functions. Rather than embedding many of the functions within Patriots.com, the club has elected to make its official Facebook page, now dubbed the Patriots Facebook Fan Zone, the primary venue for fans to chat, share video and photos, view newly expanded fantasy forecasts, plan events and participate in other similar activities. The page, also featuring a "Game Face" messaging area, has more than 150,000 fans. "We really weren't anywhere [before] as it relates to social media. We had to get into the game, and to have that kind of audience we have on Facebook, you can't get that kind of immediate impact on [Patriots.com]," said Patriots Dir of Interactive Media Fred Kirsch. Buddy Media CEO Mike Lazerow added, "It's still very difficult to pull people into other gated communities. We think leveraging against Facebook is a no-brainer. The audience they have and their data speaks for itself." Still, some elements within the Fan Zone direct back to Patriots.com, and Kirsch said the club is considering the sale ad inventory within the Facebook setting. "We don't necessarily want to clutter this up, but we are getting a lot of inquiries," he said. "We'll have to address that soon." Other Buddy Media clients include Reebok, Sports Illustrated and Bud Light.
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