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September 21, 2009
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Sponsorships, Advertising & Marketing

A-B InBev Not Renewing Title Sponsorship Of LPGA Tourney

By Jon Show, Staff Writer, SportsBusiness Journal

 
Anheuser-Busch InBev has elected not to renew its title sponsorship of the LPGA event in Virginia but is in talks to continue as the LPGA's official beer sponsor. The decision was announced during a press conference earlier today. "This is a strategic decision about aligning our LPGA strategy with our overall golf strategy," said A-B VP/Media, Sponsorship & Activation Dan McHugh. "By no means are we walking away from the LPGA." A-B InBev's deal as the official beer of the LPGA expires at the end of this year, and McHugh said the company will look to spread its dollars across multiple tournaments in the form of product sampling. A-B InBev had title sponsored the Virginia event since '03.

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