Trail Blazers Latest Team To Introduce Variable Pricing
 |
Blazers Have Sold Out 71 Consecutive
Home Games At The Rose Garden |
The Trail Blazers this season “will join a growing trend in professional sports by adopting ‘variable pricing’ for single game tickets,” according to Jason Quick of the Portland OREGONIAN. The plan “weighs heavily the quality of opponent, the day of the week, approaching milestones, injuries and winning or losing streaks.” Blazers Senior VP & CMO Sarah Mensah said, “This just makes sense. If the goal is to have a full building, you price in the most efficient way, on a game-by-game basis.” The Blazers have sold out 71 consecutive games at the Rose Garden, and last season’s average home attendance of 20,524 ranked first in the Western Conference and third in the NBA. The team expects “fewer than 1,000 single-game tickets to be available for each of the 41 home games this season.” Those tickets “will be priced each Monday, utilizing a computer program that weighs a variety of factors, mostly the opponent and day of the week.” Mensah said that the Blazers “will evaluate the pricing on a week by week basis, allowing them to adjust if an opponent is playing better than expected or a star is injured.” Mensah added that season-ticket holders, who make up more than 13,000 of the Rose Garden’s 19,980 capacity, are “protected by the plan because their ticket price will always be lower than a fan who walked up and bought a ticket” (Portland OREGONIAN, 9/19).
|
Related Stories By Company
|
Related Stories By Sport
|
Paul Allen Undergoing Cancer Treatment
November 17, 2009 :
SportsBusiness Daily
Blazers Plan For Rose Quarter Area
November 3, 2009 :
SportsBusiness Daily
Blazers Streaming Off To Rocky Start
October 29, 2009 :
SportsBusiness Daily
Trail Blazers To Stream Games Online
October 13, 2009 :
SportsBusiness Daily
Blazers Launch 40th Anniversary Campaign
August 19, 2009 :
SportsBusiness Daily
|
Ticket Package Offered For Flyers, 76ers
November 20, 2009 :
SportsBusiness Daily
NBPA Says Total Player Compensation Down
November 20, 2009 :
SportsBusiness Daily
Magic Johnson, Cisco Team For Initiative
November 19, 2009 :
SportsBusiness Daily
Nets Finding Unique Ways To Draw Fans
November 19, 2009 :
SportsBusiness Daily
Grizzlies Optimistic Despite AI Departure
November 18, 2009 :
SportsBusiness Daily
|
|
