Ogilvy Preparing Videos For Chicago 2016 Final Bid Presentation
Ad agency Ogilvy, Chicago, is currently "working on a last batch of videos that will be part of the Chicago 2016 organizing committee's final, make-or-break pitch" to the IOC in Copenhagen on October 2, according to Lewis Lazare of the CHICAGO SUN-TIMES. Sources said that Ogilvy is "preparing three films, all under five minutes long, that are expected to be part of a presentation to the IOC that likely won't include President Obama, who, for now, has said he can't make it to Copenhagen." A "powerful final pitch by Chicago could sway a handful of IOC members" to vote for the city as host of the '16 Summer Games. The videos Ogilvy are preparing "most likely will incorporate repurposed music by Mark Isham." Meanwhile, Chicago 2016 is also "making a last-moment effort to sell Chicago residents on the Olympics." CTA bus riders "now hear pitches by Olympians promoting the Games, and Chicago 2016 has run print ads in newspapers and radio spots touting the virtues of hosting the Olympics" (CHICAGO SUN-TIMES, 9/15). AD AGE's Jeremy Mullman wrote of the bus ads, "If Twitter is any indication the appeals from former Olympians are doing more harm than good, as sentiment toward the 'propaganda' is overwhelmingly negative." Chicago Tribune columnist Steve Chapman recently wrote in a column the ads do not "demonstrate public support and in fact will only erode whatever support exists. No one likes being aurally assaulted while part of a captive audience" (ADAGE.com, 9/15).
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