SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
September 11, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Richard Petty Motorsports, Yates Racing To Merge For '10 Season

Richard Petty Motorsports (RPM) and Yates Racing (YR) Thursday announced they have signed a letter of intent to merge operations for the '10 NASCAR Sprint Cup Series season. The four-car team will race Fords under the RPM banner. The team's stable of drivers will consist of A.J. Allmendinger, Kasey Kahne, Paul Menard and Elliott Sadler (RPM/YR). In Charlotte, Jim Utter noted the merger "leaves the future up in the air for current RPM driver Reed Sorenson, as well as former champion Bobby Labonte, who drives the No. 96 Ford for Hall of Fame Racing in a partnership with Yates." Sorenson: "I've kind of known for a few weeks now that I'm looking for a job next year." Utter noted the merger also "closes the door on any other potential teams being fielded by Yates next season as the Yates/RPM organization will be at the NASCAR-mandated maximum of four Cup teams." Yates will "continue to build Ford engines in conjunction with Roush Fenway Racing for all Cup teams using Fords" (THATSRACIN.com, 9/10).

BUILT FORD TOUGH: FOXSPORTS.com's Lee Spencer noted the merger means that RPM "will be ditching Dodge just weeks after" Dodge President & CEO Mike Accavitti "reaffirmed the brand's commitment to the sport but on a smaller scale" (FOXSPORTS.com, 9/10). Accavitti Thursday "wouldn't comment on Petty's departure but said Dodge would focus on its remaining teams for next season, with Penske Racing becoming the cornerstone of its program" (DETROIT FREE PRESS, 9/11). ESPN’s Marty Smith noted RPM's relationship with Dodge "had soured early this year" after reports the team would switch to Toyota next year. Smith, on RPM: "They really wanted a Toyota relationship at RPM, and when that failed to materialize, they were left without a manufacturer for 2010. We all know Chevrolet is scaling back greatly next year in 2010, so that takes Chevrolet out. What’s left? Ford Motor Company. They approached Yates and made it happen. It came together pretty quickly.” ESPN’s Angelique Chengelis: “They are pretty ecstatic at Ford Motor Company. They feel in a sense like they won a lottery." However, she added, "Maybe it's not great for the sport to see Dodge now with one team: Penske Racing, a three-car team at present time. ... Is this really good for the sport to just have these manufacturers who are now multiple teams and then Dodge?" ("NASCAR Now," ESPN2, 9/10).

REVVING THEIR ENGINES: NASCAR SCENE's Jeff Gluck wrote the merger "came as a surprise to nearly everyone, and the ramifications for the garage area are tremendous." This makes RPM "stronger as an organization, especially if the team has somewhat of an alliance with Roush Fenway Racing -- as Yates did." Ford is a "big winner, just by getting the Richard Petty name in its camp," and the move "should bring a sigh of relief to some anti-Toyota fans who worried they would lose their icon to a foreign manufacturer." But for Petty fans "who don't like Ford, this may be tough to swallow" (SCENEDAILY.com, 9/10).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Carl Edwards Only Gets Probation For Wreck
March 10, 2010 : SportsBusiness Daily

U.S. Census Sports Advertising Discussed
March 10, 2010 : SportsBusiness Daily

NASCAR Sponsorships Holding Steady
March 5, 2010 : SportsBusiness Daily

Crowd On Sunday May Impact AMS' Cup Future
March 5, 2010 : SportsBusiness Daily

TMS Inks NASCAR, IndyCar Race Sponsors
March 2, 2010 : SportsBusiness Daily

Top ISC Execs See Pay Increases In '09
March 12, 2010 : SportsBusiness Daily

IndyCar Series Fan Demographics
March 12, 2010 : SportsBusiness Daily

IndyCar Series Entering '10 With Changes
March 12, 2010 : SportsBusiness Daily

USF1 Employees File Complaint With NCDOL
March 12, 2010 : SportsBusiness Daily

Rahal Lands IndyCar Ride With Sarah Fisher
March 11, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.