Spons-o-Meter: NFL Lines Up 23 Partners To Start ’09 Season
THE DAILY presents a comprehensive list of the official corporate partners of the NFL for the '09 season. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. The group below does not include media or apparel partners, or any pending renewals that expired at the end of the '08 season.
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SPONSOR
|
CATEGORY
|
SINCE
|
|
News America
|
Super Bowl FSI
|
'79
|
|
Gatorade
|
Isotonic Beverage
|
'83
|
| Canon USA |
Cameras & Equipment, Binoculars/Field Glasses,
Photo Printers, Camcorders |
'84
|
| Visa |
Payment Systems Services |
'95
|
| Campbell Soup Company |
Soup, Canned Pasta, Tomato Food Sauces, Salsa, Chili |
'98
|
| Motorola |
Wireless Telecommunications Equipment |
'99
|
| FedEx |
Worldwide Package Delivery Service |
'00
|
| Frito-Lay |
Salted Snacks, Popcorn, Peanuts/Peanut Products, Salsa, Dips |
'00
|
| General Motors |
Passenger Cars and Passenger Trucks |
'01
|
MillerCoors
(Coors Light) |
Beer |
'02
|
| Mars Snackfood |
Chocolate & Non-Chocolate Candy Products |
'02
|
| Pepsi |
Soft Drink |
'02
|
| Tropicana |
Juice |
'02
|
| National Dairy Council |
Milk Products |
'03
|
| IBM |
Computer Hardware and Software, IT Services |
'03
|
| Samsung |
Televisions, Stereo and speaker components of Home Audio Entertainment Systems, DVD Players and Recorders |
'05
|
| Sprint |
Wireless Telecommunications Services |
'05
|
| Bank of America |
Team Identified Credit Cards, Official Banking of the NFL/NFL Affinity Credit Cards |
'07
|
| Bridgestone |
Automotive Tires |
'07
|
| Ticketmaster |
Online Ticket Exchange Provider |
'08
|
| Monster.com |
Career Services |
'08
|
Procter & Gamble
(Prilosec, Old Spice, Crest, Oral B, Febreze, Mr. Clean, Tide, Swiffer, Gillette, Duracell, Pringles, Head & Shoulders, Ivory)* |
OTC, Heartburn Medication,
Locker Room Products |
'05, '09
|
| National Guard |
Presenting sponsor of NFL High School
Player Development |
'09
|
NOTE: * = Procter & Gamble's Prilosec brand first signed as an official sponsor in '05, and the company extended their NFL presence with a five-year sponsorship deal that aligns its swath of health, beauty and household products brands with league marks.
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