What I Like.... With EA Sports President Peter Moore
 |
Moore Likes The NBA's 'Where
Amazing Happens' TV Ad Campaign |
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, EA Sports President PETER MOORE.
What I like in a story that bears watching: ESPN and the English Premier League. The ultimate property for their first serious run at Sky Sports.
An influential person in my career: My father. Despite physical and intellectual challenges, his belief in his ability to make a better life for his family gave us the platform to succeed in life.
An out-of-the-box idea: Twenty20 cricket matches. Exciting, and all over in three beers? Brilliant!
A timeless idea: Hot dogs at the ballpark.
A TV ad campaign: NBA -- Where Amazing Happens.
A print ad campaign: People still do print ad campaigns?
A business solution: Squeezing revenue out of every nook and cranny of Fenway Park, thus ensuring we can all enjoy this lyric little bandbox of a ballpark for many years to come.
A strategy: MLS ownership investing in building soccer-specific stadiums. Now we as fans can be watching a game in the same zip code as the players on the pitch.
A hire: THEO EPSTEIN as GM of the Red Sox.
A brand: Under Armour -- young, irreverent, innovative -- sound familiar, Nike?
A trend: In-home fitness, powered by videogame consoles.
 |
Moore Says Virtual Playbook Has
Revolutionized Broadcasting Analysis |
An innovation: EA Sports Virtual Playbook. Self-serving? You bet. But a brilliant technology that has revolutionized sports broadcasting analysis.
A business decision: Unloading MANNY RAMIREZ in the trade that brought JASON BAY to Boston. The circus leaves town to be replaced by a classy and reliable all-star. Gutsy call, Theo.
A pro league business initiative: NBA investment in international markets.
A decision-maker: ROGER GOODELL. His decisiveness in dealing with NFL players' off-the-field transgressions have shielded the league from what could have been a much more negative PR situation.
What I like about my job: Being able to provide tens of millions of videogamers with personal access to the emotion of sports. Oh, and having the EA Sports bar 20 feet from my desk.
Sports: Passion, tradition.
Sports business: Smart people.
College sports: The sheer and absolute love of playing the game.
Competing in this business: I marvel every day at how our development teams bring sports to life on the screen.
The direction of sports business: The inventive nature of the industry guarantees continued fiscal health.
Sports fans: Unbridled optimism. "This is the year."
What I would like to change: Goal-line cameras in soccer. Goals are hard enough to come by without the officials missing it when the ball crosses the line.
See different: How do we build promotion and relegation into American sports?
Reintroduce: The glowing puck in hockey. I love to watch the game in person, but if you want me to watch the game on TV, provide me with half a clue as to where the puck is ... and I know I am in the minority on this one.
Eliminate: Coaches calling time out just before a field-goal attempt. I have never subscribed to the theory of "icing the kicker," and this "tactic" seems more than a little underhand.
What I don't like in general: Poor manners. Did your mother teach you nothing?
In sports: Overtime in the NFL. C'mon, learn from college and let both offenses have a shot at the end zone.
In business: Withholding information.
In sports business: Transfer fees in European club soccer. Real Madrid pays a combined $275M for RONALDO, KAKA and BENZEMA? What price for chemistry?
In sports facilities: $12 beers.
My job: Having to explain to passionate fans why we can't make a videogame of every sport.
What I don't like about college sports: The BCS. Really ... who does?
Sports fans: Yankees fans. 'Nuff said.
About sports: Players as commodities.
What I like in people: Everyone, until they provide me with a good reason not to.
That would surprise those who know me: I was a church choirboy.
Above all else: Integrity.
About myself: Unflappable.
 |
Moore Lists Winston Churchill
As One Of His Heroes |
Hero: SIR WINSTON CHURCHILL, BILL SHANKLY.
Players: STEVEN GERRARD, CURT SCHILLING, TOM BRADY.
Teams: Liverpool FC, Boston Red Sox, New England Patriots, California Golden Bears.
City: London.
Possession: 1966 World Cup Winners Commemorative Coin.
Memento: Curt Schilling autographed 2004 World Series jersey.
Time of year: Fall ... baseball playoffs, English Premier League, college football ... bliss.
Music: Hip-hop, rap, classic rock.
Books: "Quiet Strength," by TONY DUNGY. "The Last Lion," by WILLIAM MANCHESTER. "Business @ The Speed of Thought," by BILL GATES.
Magazines: ESPN, Sports Illustrated, Time, Newsweek.
Newspapers: Wall Street Journal, USA Today, The (London) Times.
Web sites: ESPN.com, EASports.com, LiverpoolFC.tv.
Blogs: BostonDirtDogs, Kotaku, Joystiq, Failblog.org.
Authors: William Manchester.
Ideas: Livestrong.
Gadgets: Flip Video Camera.
Hobbies: Running.
Trips: World Cup every four years -- a pilgrimage to pay homage to The Beautiful Game.
 |
Moore Says He's Still
Laughing At "The Hangover" |
Movies: Still laughing at "The Hangover."
TV: Anything with a bat or a ball.
Concerts: U2, Coldplay.
Food: Can't beat a good Indian curry.
Dessert: Spotted Dick Pudding (no, I'm not kidding. Look it up).
Drink: Cabernet Sauvignon (and being English, any decent beer).
Vacation spots: Turks and Caicos Islands.
Cars: Aston Martin.
Aftershave: Whatever my wife buys me.
Singers: NE-YO, USHER.
Quote: "The pessimist sees the difficulty in every opportunity; the optimist sees the opportunity in every difficulty" -- Sir Winston Churchill. "Football is not a matter of life or death; it's much more important than that" -- Bill Shankly.
|
