SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Thursday
September 3, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Franchises

NFL Panthers Hire TCU AD Danny Morrison As Team President

Morrison Attended, Worked At Wofford
College, Jerry Richardson's Alma Mater
The NFL Panthers yesterday named TCU AD Danny Morrison the team's new President, replacing Mark Richardson. Morrison in about one month will assume the responsibilities of handling the Panthers' business operations and Bank of America Stadium interests, as well as representing the franchise in many league matters. Morrison, a former Southern Conference Commissioner and Wofford College AD, has spent the last four years at TCU (Panthers). In Charlotte, Charles Chandler notes Morrison's resume "doesn't include pro football expertise," but he is a "close friend and former business associate" of Panthers Owner Jerry Richardson. While working at Wofford in the '90s, Morrison "helped put together the sparkling training camp facilities the Panthers enjoy each summer" in Spartanburg, South Carolina. Morrison said that he was "'straightforward' with Richardson in discussing" his lack of NFL experience, but Richardson was "undeterred." Morrison: "Obviously, I have a lot to learn." Chandler notes Morrison has "built a reputation for working well with others and projected a friendly, positive image that fits Richardson's goals for his Panthers employees." Morrison said his hiring "happened very, very quickly." He received an "extremely surprising phone call" last weekend from Richardson, who then "moved swiftly to announce Morrison's hiring" (CHARLOTTE OBSERVER, 9/3).

IN & OUT: In Charlotte, Scott Fowler writes Morrison's hiring "comes out of left field." Texas is a "long way to go to find the next team president, and Morrison has absolutely no experience in an NFL front office." But "overall he's a safe choice during this very surprising week." Morrison has the "Wofford connection with Richardson (they both went to school there)," and is a "good businessman." Morrison is "both an outsider and an old friend of the Richardson family, and he can work all that to his advantage" (CHARLOTTE OBSERVER, 9/3). Meanwhile, the CHARLOTTE OBSERVER'S Tom Sorensen cites sources as indicating that Jerry Richardson met individually with Mark Richardson and Panthers Stadium LLC President Jon Richardson, who also resigned earlier this week, and "delivered the same message" that their "services no longer are required." When two of the "most powerful people in an organization fail to get along, their employees -- and almost everybody but their father technically answered to them -- react" and "take sides." Sorensen: "Whether the Jon-Mark relationship merely made life uncomfortable or whether it affected decisions the franchise made or failed to, we don't know" (CHARLOTTE OBSERVER, 9/3).

LOSS FOR TCU: In Ft. Worth, Stefan Stevenson notes TCU saw "unparalleled success" during Morrison's four-year tenure as AD, and he was "instrumental in facility improvements the last four years." TCU Associate AD for Development Davis Babb has been named interim AD, and a "national search to replace Morrison is under way" (FT. WORTH STAR-TELEGRAM, 9/3). Also in Ft. Worth, Jim Reeves writes under the header, "Danny Morrison's Exit Is A Big Loss For TCU." It is "hard to blame the guy for grabbing the gold ring when the owner of the Carolina Panthers calls and offers his team's presidency." TCU baseball coach Jim Schlossnagle: "When was the last time a college athletic director was named to run an NFL franchise?" (FT. WORTH STAR-TELEGRAM, 9/3).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
NFL Panthers Face Crucial Decisions
January 20, 2010 : SportsBusiness Daily

NFL Panthers Plan To Retain Front Office
December 29, 2009 : SportsBusiness Daily

Companies Sticking With Delhomme
September 17, 2009 : SportsBusiness Daily

Sibling Strife Causes Panthers Changes?
September 2, 2009 : SportsBusiness Daily

NFL Giants Freeze '09 Ticket Prices
March 13, 2009 : SportsBusiness Daily

Metrodome To Get New Turf, Remodeled Offices
March 19, 2010 : SportsBusiness Daily

49ers Allegedly Cut Ties With GM McCloughan
March 19, 2010 : SportsBusiness Daily

Jets' Owner Says He Trusts Goodell
March 18, 2010 : SportsBusiness Daily

McCloughan May Step Down As 49ers GM
March 18, 2010 : SportsBusiness Daily

Jags' Ticket Renewal Numbers Improve
March 18, 2010 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2010 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.