SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
August 19, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Facilities & Venues

MasterCard Canada To Title Sponsor New Leafs Practice Arena

Practice Facility To Be Named MasterCard 
Center For Hockey Excellence As Part Of Deal
Maple Leafs Sports & Entertainment has signed MasterCard Canada as the title partner of the new Maple Leafs and AHL Toronto Marlies practice facility. The facility, which features three NHL-size ice pads and one Olympic-size pad, will be known as the MasterCard Centre for Hockey Excellence as part of the five-year agreement. Financial terms were not disclosed. Under terms of the deal, MasterCard will see its name and logo on exterior and interior signage, in-ice logos, dasherboards, event tickets and the zamboni. The company also will receive a special display area and serve as the preferred card at point-of-sale locations. MasterCard will get 250 hours of ice time, which it will donate to the local community. The facility is expected to open in September. It is owned by the Lakeshore Lions Club, and the Leafs and Marlies are its lead tenants.


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Leafs Have Luxury Suites Available
November 19, 2009 : SportsBusiness Daily

Forbes: NHL Posts $6.1M Operating Profit
November 12, 2009 : SportsBusiness Daily

MLSE Makes Pitch To Host Winter Classic
November 11, 2009 : SportsBusiness Daily

Teams H1N1 Vaccinations Examined
November 6, 2009 : SportsBusiness Daily

Maple Leafs, Raptors Receive H1N1 Vaccine
November 5, 2009 : SportsBusiness Daily

Filings Show Coyotes Lost $5M In Oct.
November 20, 2009 : SportsBusiness Daily

Canucks Criticized For Getting H1N1 Vaccine
November 20, 2009 : SportsBusiness Daily

Panthers Hold Promo For Rink Naming Rights
November 20, 2009 : SportsBusiness Daily

Ticket Package Offered For Flyers, 76ers
November 20, 2009 : SportsBusiness Daily

Blackhawks' John McDonough Profiled
November 19, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.