Patriots-Themed Massachusetts Lottery Tickets Go On Sale
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Patriots Will Not Receive Any Upfront
Money As Part Of Partnership |
The Massachusetts State Lottery's Patriots-themed instant-win tickets went on sale yesterday. The $5 game features 10 prizes of $1M, plus the chance to win Patriots merchandise and VIP ticket packages. There will be a secondary drawing for prizes including five pairs of season tickets for life. The game is expected to generate more than $151M in sales and distribute about $116M in prizes. The lottery also will serve as the presenting sponsor of the team's 50th anniversary season (Massachusetts State Lottery). Massachusetts State Treasurer Timothy Cahill did not know specifically how much money the Patriots will earn from sales of the lottery ticket, but said, "It's in the millions." He added the team will "not get any upfront money" from the agreement. Patriots President Jonathan Kraft indicated that the team "typically does not license its logo without upfront payment." Kraft: "This is the only time the Patriots have ever licensed their logo and not received a substantial upfront payment. If these tickets don't sell, the Patriots earn nothing." But Cahill added, "We think the Patriots ticket will compete against our all-time best" (BOSTON HERALD, 8/12).
LABOR PAINS: Patriots Owner Bob Kraft yesterday said the league may not have elected to allow lottery deals "if it wasn't for the economic times." Kraft: "The fact that we know to get an extension to the labor agreement, we have to work every way we can to grow revenues. ... We have to go out and be resourceful and create new revenue or we'll have a real problem in the labor area." PRO FOOTBALL TALK's Tom Curran noted as part of the lottery deals, 60% of the money teams earn from the lottery ticket "goes into the pile that is to be paid out to all NFL players, not just the Patriots," and "therein lies the conflict" between owners and players (PROFOOTBALLTALK.com, 8/11).
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