Your Company Here: Golfers Debate Acceptable Number Of Sponsors
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Westwood (l) Doesn't Think Golfers
Need To Defend Their Sponsorships |
Golfer Lee Westwood "doesn't think he needs to defend himself or any other golfer male or female ... for picking up extra money by selling readily available space on their golf shirts," but golfer Stewart Cink "has his limits when it comes to pro golfers selling out and becoming walking billboards," according to Bill Lilley of the AKRON BEACON JOURNAL. Cink: "I certainly don't mind sponsorship. But you start putting logos on your forehead or butt cheeks then we'll have to talk about it." Cink is sponsored by Nike and "just has the company's signature swoosh on his visor." Cink: "You know going in when you sign with Nike that they don't like clutter." But Westwood, who endorses eight companies on his apparel, "doesn't think the proliferation of sponsorships cheapens the perception of the professional golfer." Westwood: "For a lot of guys, having sponsors is the only way for them to make money. Hopefully, we can all make some money and the companies can get something out of it at the same time." Golfer Ben Curtis, who carries "only the name Titleist on his visor and Titleist-associated clothing designer Peter Millar on the back of his shirt, doesn't begrudge those with multiple deals." Curtis: "All sports are corporate anymore, so why shouldn't golfers be involved, too?" (AKRON BEACON JOURNAL, 8/8).
SHOW YOUR TEAM SPIRIT: In N.Y., Bill Pennington notes FootJoy "allows customers to design shoes online, choosing from thousands of combinations of NFL, Major League Baseball and major college teams." The shoes are "not just golf shoes with a team logo painted on the heel," but instead the designs "creatively incorporate the team colors and allow you to personalize your choice with your initials or some other monogramming." For example, FootJoy offers "18 Steelers men's golf shoe models and four women's models" (N.Y. TIMES, 8/10).
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