Bridgestone Extends Title Sponsorship Of WGC Event Through '14

Bridgestone Invitational Will Stay At Firestone Country Club In Akron Through '14

BIG WHEELS KEEP ON TURNING: Emkes yesterday said, "We've had to be, like all companies, very lean and strategic during this economic downturn, and there's been some things we've cut out. But stuff that's been successful like the Bridgestone Invitational, working with a class organization like the PGA Tour, our association with the NFL and the NHL, those things have worked for us." Emkes added, "Even in a down economy, we still need to sell Bridgestone golf balls, Bridgestone clubs, Bridgestone tires, Firestone tires and think that this venue is just an excellent chance to not only show our brands in the United States, but also on an international stage" (N.Y. TIMES, 8/10). Tiger Woods, who yesterday captured his seventh victory in the event, said, "We're very lucky that we have most of our sponsors locked in through probably '12, and we have the next round of TV negotiations coming up soon. Hopefully, the economy will turn around so that we'll have a better opportunity of continuing what we have on the tour" (Cleveland PLAIN DEALER, 8/10).

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