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Friday
August 7, 2009
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Facilities & Venues

Lowe's Confirms It Will End Title Sponsorship Of Charlotte Track

Lowe's, Track Officials Discussing Other
Sponsorship Opportunities
Lowe's Thursday confirmed it "will end its 11-year deal" as the title sponsor of Lowe's Motor Speedway (LMS), according to Kirsten Valle of the CHARLOTTE OBSERVER. Lowe’s Senior VP/Marketing & Advertising Bob Gfeller in a statement said, "When Lowe's entered into this marketing relationship in 1999, it was during the time of our company's rapid national expansion. ... However, marketing strategies change, and it was time after 11 years to direct our marketing resources in other areas." Lowe's officials said that the company and SMI are "discussing other sponsorship possibilities." Lowe's VP/PR Chris Ahearn said that officials for both sides are "still discussing what that relationship might look like" (CHARLOTTE OBSERVER, 8/7).



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