Veritix Will Become Exclusive Ticket Provider For Cavaliers
The Cavaliers yesterday formally announced that Veritix will become the exclusive primary and secondary ticket provider for the team, Quicken Loans Arena and the AHL Lake Erie Monsters, effective October 1. Veritix' Flash Seats product was launched by the team in '06 for season tickets and now will be used for all arena events (Cavaliers). Cavaliers Owner Dan Gilbert also owns Veritix (THE DAILY). In Cleveland, Peter Krouse notes the Veritix technology allows fans purchasing tickets to events at the arena to "enter with a simple swipe of a credit card or driver's license." Fans also will be "able to transfer their tickets electronically to somebody else who can then gain entrance in the same fashion." Those "conveniences were once reserved" for Cavaliers season-ticket holders, but now "everyone will have them once exclusive ticket rights at The Q transfers from Ticketmaster to Veritix." Cavaliers Senior VP/Communications Tad Carper said that a fee "will be charged for reselling tickets," though the amount has not been determined. Carper said that event-goers will "still have the option of a paper ticket that can be presented at the gate." Tickets sold by Ticketmaster to events held at the arena after October 1 will "still be honored and will not have to be exchanged." Krouse notes the Cavaliers, Veritix and Ticketmaster settled a lawsuit in May that "paved the way for the departure of Ticketmaster." Ticketmaster's contract with the team was not due to expire until the end of the '09-10 NBA season (Cleveland PLAIN DEALER, 7/21).
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