Kobe Discusses Forthcoming "Black Mamba" Watch Collection
 |
Bryant Worried About Selling Luxury
"Black Mamba" Watches In Current Economy |
Lakers G Kobe Bryant appeared on Fox Business last night to discuss his relationship with Switzerland-based watchmaker Nubeo and called the creation of his "Black Mamba" watch collection a "challenge." Bryant said, "It was about trying to do something that was different, something that was unique, and us partnering together and then coming up with a signature watch." He added, "You normally see watch companies go to a particular player and ask them to endorse a series of watches. In this case, we actually put our heads together and designed the watch ourselves and made something that was pretty exclusive to us." Bryant said once Nubeo approached him about the partnership, he did his "due diligence into the company, what they wanted to do with the series of watches, and the thing that we shared in common was our attention to detail." Fox Business' David Asman had a box of five Nubeo watches in studio that begin to retail around $60,000, and Bryant said he is "absolutely" worried about selling a luxury item in the current economy. Bryant: "That's something that the company and I discussed in how they wanted to approach it in terms of making it more a collector's item, not expecting it to move an exorbitant amount of units but more having a pinpoint target we're going after" ("America's Nightly Scoreboard," Fox Business, 7/7). In L.A., Baxter Holmes noted the limited-edition watches will "go on sale in the U.S. in the fall." The watches range from $21,000-285,000 (LATIMES.com, 7/7).
|
Related Stories By Company
|
Related Stories By Sport
|
Jerry Buss Addresses Lakers' Payroll
November 23, 2009 :
SportsBusiness Daily
Staples Gets Lifetime Staples Center Rights
October 19, 2009 :
SportsBusiness Daily
1800 Silver Tequila, Lakers Reach Deal
August 18, 2009 :
SportsBusiness Daily
Retailers Report Record Sales For Lakers Gear
June 17, 2009 :
SportsBusiness Daily
NBA Finals Help ABC To Win The Week
June 17, 2009 :
SportsBusiness Daily
|
Court Ruling Gives Boost To Atlantic Yards
November 24, 2009 :
SportsBusiness Daily
Under Armour Not Yet Cashing In On Jennings
November 24, 2009 :
SportsBusiness Daily
Yankees To Curb Spending In '10
November 24, 2009 :
SportsBusiness Daily
WNBA Monarchs Are History In Sacramento
November 23, 2009 :
SportsBusiness Daily
Jerry Buss Addresses Lakers' Payroll
November 23, 2009 :
SportsBusiness Daily
|
|
