SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
July 6, 2009
Print This Issue


 
MOST VIEWED STORIES
  1. Univ. Of Miami Refuses To Aid In ESPN Film
  2. USTA Paid Arlen Kantarian $9.15M In '08
  3. Ari Fleischer Discusses BCS Work
  4. Franchise Notes
  5. Under Armour Not Yet Cashing In On Jennings
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Diving In: Subway Launches First Michael Phelps Commercial

Watch The Clip
Subway yesterday launched a new commercial featuring swimmer Michael Phelps, his first ad with the QSR, according to Rachel Cohen of the AP. The new spot promotes Subway's meatball sub with jalapeños, and comes in advance of the U.S. Swimming National Championships, which start tomorrow and will air on NBC for the first time. Subway CMO Tony Pace said that the QSR likely "will use Phelps in promotions even during times of year he's not competing." Cohen noted Subway's new campaign "proves that Phelps' popularity as an endorser has survived the publication of a photo over the winter showing him inhaling" from a bong. Pace said, "We didn't think it was reflective of who he was and what he's all about. We also thought because he was truly regretful, we thought he was going to be able to get beyond it" (AP, 7/5). BRAND REPUBLIC's Dan Leahul reported Subway pitchman Jared Fogle joins Phelps in the "Be Yourself" spot, via MMB, Boston (BRANDREPUBLIC.com, 7/3).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Colbert Talks Speedskating On Show
November 20, 2009 : SportsBusiness Daily

U.S. Public Only Gets 2% Of Vancouver Tix
November 19, 2009 : SportsBusiness Daily

BMW Signs As London Games Tier One Partner
November 18, 2009 : SportsBusiness Daily

Bell Canada To Provide Exclusive Oly Content
November 18, 2009 : SportsBusiness Daily

Top Chicago 2016 Officials Well Paid
November 17, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.