Ring The Bell: Taco Bell Signs Four-Year Deal As NBA's New QSR
By Terry Lefton, Editor-At-Large
The NBA is thinking outside the bun. Taco Bell has signed on as the league's new official QSR in a four-year deal. The deal ends McDonald's run as the NBA's official fast-food sponsor, which began in '90. Industry sources said the deal includes a heavy media component on NBA rightsholders ABC, ESPN and TNT, themed promos at the chain's 5,600 restaurants, themed advertising, title to the All-Star Saturday Night Skills Challenge and an associate sponsorship of the NBA's Jam Session All-Star Game Fan Fest. The Skills Challenge entitlement had been held by PlayStation. WNBA and D-League rights are also included, but Taco Bell will not get official QSR designation for those leagues and WNBA activation will not begin until next season. Taco Bell has been an MLB corporate sponsor since '04. Yum Brands, the QSR's parent company, has had international NBA rights for its KFC brand for some time. Taco Bell currently has nine NBA team deals: the Bobcats, Bulls, Cavaliers, Pistons, Lakers, Hornets, 76ers, Trail Blazers and Jazz.
|
Related Stories By Company
|
Related Stories By Sport
|
Turner Selling Packages Of Its NBA Properties
November 5, 2009 :
SportsBusiness Daily
Heidi Ueberroth Named NBA Int'l President
November 3, 2009 :
SportsBusiness Daily
Cordish Expected To Study Vegas Arena
October 30, 2009 :
SportsBusiness Daily
NBA League Pass Mobile Released Today
October 29, 2009 :
SportsBusiness Daily
Publisher Cancels Tim Donaghy's Book
October 29, 2009 :
SportsBusiness Daily
|
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
Teams H1N1 Vaccinations Examined
November 6, 2009 :
SportsBusiness Daily
ESPN Interested In March Madness Rights
November 5, 2009 :
SportsBusiness Daily
Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 :
SportsBusiness Daily
Maple Leafs, Raptors Receive H1N1 Vaccine
November 5, 2009 :
SportsBusiness Daily
|
|
