SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
July 1, 2009
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Ring The Bell: Taco Bell Signs Four-Year Deal As NBA's New QSR

 
The NBA is thinking outside the bun. Taco Bell has signed on as the league's new official QSR in a four-year deal. The deal ends McDonald's run as the NBA's official fast-food sponsor, which began in '90. Industry sources said the deal includes a heavy media component on NBA rightsholders ABC, ESPN and TNT, themed promos at the chain's 5,600 restaurants, themed advertising, title to the All-Star Saturday Night Skills Challenge and an associate sponsorship of the NBA's Jam Session All-Star Game Fan Fest. The Skills Challenge entitlement had been held by PlayStation. WNBA and D-League rights are also included, but Taco Bell will not get official QSR designation for those leagues and WNBA activation will not begin until next season. Taco Bell has been an MLB corporate sponsor since '04. Yum Brands, the QSR's parent company, has had international NBA rights for its KFC brand for some time. Taco Bell currently has nine NBA team deals: the Bobcats, Bulls, Cavaliers, Pistons, Lakers, Hornets, 76ers, Trail Blazers and Jazz.


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Turner Selling Packages Of Its NBA Properties
November 5, 2009 : SportsBusiness Daily

Heidi Ueberroth Named NBA Int'l President
November 3, 2009 : SportsBusiness Daily

Cordish Expected To Study Vegas Arena
October 30, 2009 : SportsBusiness Daily

NBA League Pass Mobile Released Today
October 29, 2009 : SportsBusiness Daily

Publisher Cancels Tim Donaghy's Book
October 29, 2009 : SportsBusiness Daily

UCF-Adidas Spat May Head To Court
November 6, 2009 : SportsBusiness Daily

Teams H1N1 Vaccinations Examined
November 6, 2009 : SportsBusiness Daily

ESPN Interested In March Madness Rights
November 5, 2009 : SportsBusiness Daily

Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 : SportsBusiness Daily

Maple Leafs, Raptors Receive H1N1 Vaccine
November 5, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.